A critical part of those “back of house” efforts include business marketing materials. These marketing essentials are universal as they ground themselves in the core ways small businesses connect with their target audiences. Marketing materials are items that communicate your marketing to customers. These items may include printed products like business cards, brochures, and catalogs. Signs, banners, and even billboards can be classified as marketing materials. Other promotional items, like t-shirts and coffee mugs, are also examples of marketing materials.
The key to success is making sure that your brand is consistent across all of your business materials. Here are just a few tips:
Make sure that your logo and logo colors are consistent across your business cards, brochures, letterhead, envelopes, etc.
Check your fonts! Your business brand should have an official font for the logo, for letterhead and across all of your printed materials. Be sure to have a consistent font for headlines, for copy and captions under any images.
Use consistent imagery. If your brand is using photos, then keep using photos across all of your marketing materials. Don’t mix and match photos with illustrations.
Check the addresses on all of your marketing collateral — if you’ve moved or changed, you’ll want to re-print them.
Re-read and review all of your materials to make sure that your products and services are still current.
See Some Of Our Work:
Click the buttons below to see some of our work! ATTN: A PDF will download when you click on each link. While we are able to create a number of different things, we've listed below, and provided examples of some, of our most common & popular design services.
Brochures & Flyers
Other Items We Can Design:
Product Labels & Stickers
Banners, Signs, & Displays
Custom Apparel Designs
Advertisements, Social Media & Online Branding